The Conversion Ledger

stop paying for clicks that never book.

the conversion ledger — a 14-page audit framework that turns landing-page traffic into booked calls.

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31%
average lift in booked calls
4,200+
consultants downloaded it
14pages
audit framework
9 min
to apply the first fix
The Conversion Ledger lead magnet shown as a tangible, well-designed 14-page audit framework document

what's inside the 14 pages

01
the 7-point above-the-fold checklist

The exact seven elements a cold visitor scans before deciding to stay or leave — headline clarity, proof placement, and the single ask that pulls the click.

02
the 3 CTA-copy formulas that lifted bookings 31%

Three button-and-offer patterns pulled from live tests, with the before/after wording and why each one moved the booking rate.

03
the form-friction scorecard

Score your booking form field-by-field and find the questions quietly killing your completions — then cut them without losing lead quality.

04
12 annotated teardowns of real consultant pages

Twelve real consultant landing pages marked up line by line — what worked, what leaked, and the one change that would have booked more calls.

31%

average lift in booked calls across pages that applied the framework

4,200+

consultants and agency owners downloaded it

9 min

to read, score, and apply the first fix

is this for you?

this is for you
  • solo consultants & agency owners spending $500+/mo on ads with weak booking rates
  • you get the clicks but the calendar stays empty
  • you'd rather fix the page than spend more on traffic
this is not for you
  • ecommerce stores selling products, not calls
  • people with zero traffic yet
  • anyone looking for a "more ad spend" answer
A focused B2B consultant at a tidy workspace, the kind of practitioner who built and uses the audit framework
who built this

I'm Dana Reyes. I spent six years running paid acquisition for B2B consultants and small agencies, and the same pattern kept showing up: plenty of clicks, almost no booked calls. So I started teardown sessions instead — and built this framework from auditing 200+ consultant funnels. The ledger is the shortlist of fixes that actually moved bookings, stripped of the theory.

“I'd been running ads for a year with nothing on the calendar. Two pages into the ledger I found the form was the problem — fixed it, and the calls started showing up.”

Marcus Hale · Founder, Northbeam Advisory

what changed for them
“went from 2 to 7 booked calls a week after rewriting my above-the-fold with the checklist. Same ad spend.”

Priya Nandakumar · Independent Strategy Consultant

“the form-friction scorecard cut three fields off our booking form. Completions jumped 44% in the first month.”

Tom Becker · Co-founder, Slate & Co Agency

get the ledger. fix one thing today.

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